Ecommerce Web Design Agency

Premium Ecommerce Design that turns shoppers into loyal customers.

23 Digital designs conversion-led ecommerce experiences across Shopify, BigCommerce, WooCommerce and Adobe Commerce for brands that need sharper UX, stronger SEO, smoother migrations and connected back-office operations.

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23 Digital ecommerce growth system

Trusted by ambitious retail, ecommerce, education, B2B and enterprise brands

Brooks Running

anzuk.

TigerPak

Zhang's HSC Coaching

Vital Proteins

Taking Shape

Natio

Office Choice

Cricket Victoria

HYDAC

Science in Sport

Aussie Disposals

Australian Laser & Skin

NAB

ATO

Banyule City Council

County Court Victoria

UNSW Sydney

Penske

Muscle Diets

Organic Angels

Deeds Brewing

EBDG

Starleaton

Studio Gravity

VoiceX Communications

GO Markets

Conplant

Modern Lights

Ecommerce commerce ecosystem

A premium ecommerce platform is not just a website. It is a connected commerce operating system.

We design storefront UX, CRO pathways, SEO architecture, platform migration, ERP integration and analytics foundations together — so every interaction helps the business sell, learn and scale.

Commerce growth system Design · data · scale

Storefront UX

Checkout flow

Product discovery

App ecosystem

Migration

Analytics

Commercial strategy before design decisions

We start with margin, catalogue complexity and customer behaviour. The design brief is shaped around business goals, buyer objections and the actions that matter most.

Product discovery that sells without over-explaining

Collections, filters, product badges, bundles and educational content are arranged so customers can understand the range quickly and make confident decisions.

Checkout confidence and fewer dead ends

From product pages to cart and checkout, we reduce uncertainty with trust cues, clearer delivery messaging, smarter cross-sells and less friction.

Designed for campaigns, reporting and optimisation

Your Shopify store should be ready for paid media, lifecycle marketing, SEO and CRO — with measurable journeys that can improve after launch.

Payments & checkout logic

Payment methods, shipping clarity and reassurance moments that help shoppers complete the purchase.

Subscriptions & repeat purchase

Customer journeys for replenishment, bundles, loyalty and lifecycle marketing opportunities.

Markets & expansion

Structure for multi-region, multi-currency and catalogue growth when the business is ready to scale.

SEO foundations

Collection architecture, metadata, content pathways and technical checks that protect organic visibility.

Marketing readiness

Landing pages, campaign modules and tracking foundations for paid media, email, SMS and remarketing.

CRO experimentation

A measurable backlog of tests across product pages, cart, trust, offers and customer decision points.

Platform choice

We recommend the platform that best fits your catalogue, operations and growth model.

23 Digital supports ecommerce builds, redesigns and migrations across Shopify, BigCommerce, WooCommerce and Adobe Commerce — with platform decisions led by commercial logic, not bias.

Shopify & Shopify Plus

Premium storefronts, app ecosystems, conversion-led product journeys and scalable campaign operations for fast-moving merchants.

BigCommerce

Flexible ecommerce architecture for complex catalogues, B2B requirements and merchants who need strong native functionality.

WooCommerce

WordPress-connected commerce for brands that need content depth, flexible ownership and custom shopping experiences.

Adobe Commerce

Enterprise commerce architecture for advanced catalogues, multi-store requirements and deeper customisation.

ERP and operational integration

Connect your ecommerce platform with the systems that run the real business behind the store.

We plan and implement integrations that keep products, inventory, customers, pricing, orders and fulfilment data moving cleanly between ecommerce, ERP, accounting, warehouse and operational systems — with middleware where it makes the architecture more stable.

Our integration approach

Integration strategy with a middleware layer

We map the data architecture before build, then connect ecommerce, ERP, finance, inventory, fulfilment and customer systems through a maintainable middleware layer. The goal is clean data flow, fewer manual workarounds and a platform that can scale without becoming fragile.

Commerce platforms

ERP integration Middleware / API / iPaaS layer

ERP & business systems

Data model first: products, variants, pricing, stock, customers, orders, returns and fulfilment rules are mapped before implementation.
Middleware-ready: APIs, iPaaS, scheduled syncs, webhooks and error handling are planned so teams are not relying on brittle one-off connections.
Operational visibility: sync status, exceptions, ownership and reporting are defined so integration issues can be found and resolved quickly.

For ecommerce merchants and migration projects

Choose the ecommerce pathway that matches where your business is today.

Whether you need to move platform, redesign the storefront, integrate ERP or improve conversion and SEO, the project should feel clear from day one — what moves, what improves and what creates growth after launch.

Path 01

Platform migration

For merchants moving from WooCommerce, Magento, BigCommerce, custom platforms or ageing ecommerce systems.

Migration planning for products, customers, orders and content.
SEO protection with URL mapping, redirects and metadata checks.
A launch plan that reduces risk before the new store goes live.

Path 02

Redesign Shopify

For stores already on Shopify that need stronger brand perception, cleaner UX and better conversion performance.

Sharper homepage, collection, product and cart experiences.
Reusable sections for campaigns, launches and merchandising.
Design systems that feel premium without becoming hard to manage.

Path 03

Scale with confidence

For growing merchants preparing for bigger campaigns, new markets, app stack improvements or Shopify Plus.

Roadmaps for CRO, SEO, paid media and lifecycle marketing.
Integration planning for fulfilment, reviews, loyalty and CRM.
A platform foundation ready for commercial momentum.

AuditReview the current platform, revenue journeys, content, SEO and conversion friction.

BlueprintDefine the Shopify architecture, app stack, tracking and migration requirements.

Design systemCreate premium storefront components that make products easier to understand and buy.

Build & migrateDevelop the Shopify theme, configure data and prepare the store for launch.

OptimiseLaunch with a practical CRO, SEO and marketing roadmap for continuous improvement.

What you get

Everything your ecommerce platform needs to look premium, sell smarter and scale with confidence.

From strategy to launch, every piece is designed to improve customer confidence, campaign performance and long-term ecommerce growth.

Storefront growth audit

A strategic review of your existing store, customer journeys, product discovery, checkout friction, SEO foundations and conversion opportunities.

Shopper journey architecture

Wireframes and content pathways for homepage, collections, product pages, cart, landing pages and retention moments.

Premium Shopify UI system

A refined visual design system with reusable sections, hierarchy, typography, motion direction and commerce-ready brand components.

Platform build

A flexible, responsive ecommerce build across Shopify, BigCommerce, WooCommerce or Adobe Commerce, structured for campaigns, catalogues and content management.

App and integration blueprint

Recommendations for subscriptions, reviews, loyalty, email, search, fulfilment, analytics and automation without bloating performance.

Launch and optimisation roadmap

A practical go-live plan with QA, tracking checks, redirects, performance review and a prioritised growth backlog after launch.

Platform and ERP ecosystem thinking

Design the storefront and the operational engine behind it.

Great ecommerce projects do not stop at the storefront. We help plan the connected ecosystem that supports acquisition, conversion, retention, ERP operations, inventory, fulfilment and reporting.

Acquisition

SEO foundations

Collection structure, product content, technical checks and migration-safe organic visibility planning.

Performance

Paid media readiness

Landing pages, campaign modules, feed thinking and tracking foundations for stronger ad traffic conversion.

Conversion

CRO roadmap

Prioritised experiments across product pages, offers, trust cues, cart, checkout and merchandising.

Lifecycle

Email & SMS

Capture moments, flows and retention journeys designed to support repeat revenue.

Trust

Reviews & UGC

Proof systems that help customers feel confident before adding to cart.

Retention

Loyalty & subscriptions

Repeat purchase journeys for subscriptions, bundles, rewards and customer lifetime value.

Operations

Inventory & fulfilment

Product, shipping and operational logic that supports smoother order flow.

Insights

Analytics & reporting

Measurement foundations for paid media, SEO, campaign reporting and optimisation.

CRO, SEO, marketing and data

An ecommerce platform should not only launch beautifully — it should create better growth signals every month.

We connect design, search, campaigns and optimisation so the store can attract the right shoppers, convert more of them and keep improving after launch.

CRO

Turn more visitors into customers by improving the moments where shoppers hesitate, compare or abandon.

Product page and cart optimisation.
Offer, trust and urgency testing.
Conversion backlog after launch.

SEO

Protect and grow organic visibility with a Shopify structure that search engines and customers can understand.

Collection and product content architecture.
Redirect and migration SEO planning.
Technical performance and metadata checks.

Marketing

Make the store ready for paid media, email, SMS, seasonal launches and campaign traffic from the start.

Campaign landing page sections.
Analytics and conversion tracking readiness.
Creative merchandising for offers and launches.

Commerce and retail work

Premium ecommerce experiences that show how product, brand and conversion thinking work together.

Selected work across performance retail, wellness, beauty and sports nutrition — built around clearer shopping journeys and stronger brand confidence.

Performance retail ecommerce

Brooks Running

A performance ecommerce experience built for runners who know what they need.

Brooks Running serves shoppers choosing by fit, purpose, terrain and performance goals. The experience supports faster discovery across footwear, apparel and campaign-led shopping moments.

Retail UXProduct discoveryPerformance brand

Sharper shopping journeys across shoes, apparel and accessories.
Campaign-ready merchandising for releases and seasonal stories.
Product-led UX that helps runners compare, choose and buy confidently.

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Health and probiotic ecommerce

Life-Space Probiotics

A health ecommerce journey that turns education into purchase confidence.

In a high-trust category, customers need clarity before choosing. The store experience helps people understand the range, compare benefits and move from education to purchase.

Health ecommerceEducation-led UXTrust system

Clearer pathways across probiotic and gut health ranges.
Education-led content for informed buying decisions.
A calmer shopping experience for a high-trust category.

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Sports nutrition ecommerce

Nutrition Always

A sports nutrition store designed for campaign momentum and high-intent shoppers.

The experience supports promotions, fast-moving supplement categories and repeat-purchase behaviour with a clearer path from campaign messaging to checkout.

Supplement ecommerceCampaign merchandisingConversion UX

Promotion-led modules for offers and campaign moments.
Cleaner navigation across supplement and performance categories.
Conversion pathways shaped around urgency and product confidence.

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Beauty ecommerce

Natio

A calm, premium retail experience for a trusted Australian beauty brand.

A commerce experience where brand polish, product confidence and smooth shopping pathways work together to support conversion.

Beauty retailPremium UXBrand trust

Premium product presentation aligned to the category.
Cleaner pathways from discovery to purchase.
Brand-sensitive design for loyal and new customers.

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Fashion ecommerce

Taking Shape

A fashion retail experience focused on confidence, fit and repeat engagement.

Taking Shape needs to inspire style discovery while helping shoppers choose with confidence. The experience supports clear categories, promotional storytelling and faster pathways into product ranges.

Fashion retailCustomer confidenceCampaign UX

Clearer journeys across categories, collections and promotional moments.
Visual merchandising that balances inspiration with practical product choice.
UX patterns that support customer confidence around style, fit and occasion.

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Premium lighting ecommerce

Modern Lights

A sophisticated lighting store experience for considered, design-led purchases.

Lighting customers compare style, finish, application and ambience. The experience presents product ranges in a premium context while making discovery, inspiration and purchase decisions easier.

Lighting ecommercePremium product UXConsidered purchase

Design-led product presentation for high-consideration purchases.
Sharper navigation across lighting ranges, rooms and applications.
Brand environment that supports trust, inspiration and showroom-style browsing.

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Health and nutrition ecommerce

Thrive Health

A high-energy health retail experience built around product goals and trust.

Thrive Health customers shop by need, lifestyle and performance goals. The ecommerce journey supports clear range discovery, strong proof cues and campaign-ready product storytelling.

Health retailGoal-led UXConversion design

Goal-based navigation for vitamins, wellness and nutrition ranges.
Campaign modules that connect offers with product education.
Trust-led design cues for health-conscious purchase decisions.

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Wellness ecommerce

Apollo

A premium wellness storefront shaped around aspiration, trust and product clarity.

Apollo’s premium supplement positioning requires a confident digital presence. The experience uses strong brand storytelling, product education and clear shopping pathways to support purchase confidence.

Wellness brandPremium storytellingProduct education

Premium visual treatment for high-perception wellness products.
Clear benefit-led product pathways for different customer needs.
Trust and education cues designed to reduce hesitation before purchase.

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Lighting ecommerce

Online Lighting

A large-range lighting experience designed for promotions, categories and fast discovery.

Online Lighting shoppers need to narrow a broad catalogue quickly. The store experience supports strong promotional merchandising, category clarity and purchase pathways for home and commercial lighting.

Large catalogue UXPromotion-led retailSearch and filters

Category-first shopping journeys across indoor, outdoor and specialty lighting.
Promotion-ready merchandising for sales and seasonal campaigns.
Navigation and content structure that helps customers compare products faster.

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Personalised nutrition ecommerce

eVolt Nutrition

A nutrition experience that makes personalisation feel simple and credible.

eVolt Nutrition combines product, data and wellness goals. The experience needs to explain the value proposition quickly while guiding shoppers into the right supplement pathways.

Personalised nutritionEducation-led UXWellness commerce

Goal-based pathways for performance, gut health, energy and daily support.
Content architecture that makes personalisation easy to understand.
Premium product storytelling for a considered health purchase.

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Industrial product ecommerce

HYDAC

A technical product experience built for complex B2B discovery.

HYDAC customers need product confidence, technical clarity and category structure. The digital experience supports complex product browsing without overwhelming the buyer.

B2B ecommerceTechnical catalogueIndustrial UX

Product range structure for technical and industrial buying journeys.
Clearer navigation across categories, training, resources and support.
Trust-led presentation for a specialist engineering audience.

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Outdoor and adventure retail

Aussie Disposals

A rugged retail experience for high-intent outdoor shoppers.

Customers shopping camping, workwear and outdoor gear need practical discovery and fast category access. The ecommerce experience supports large range navigation with clearer purchasing intent.

Outdoor retailLarge catalogue UXSearch and filters

Improved category pathways across gear, apparel and equipment.
Range architecture that helps customers narrow choices quickly.
Conversion-focused page structure for considered purchases.

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How the Shopify project runs

A structured path from discovery to launch, built for commercial confidence.

Discover

We map goals, customers, catalogue complexity, current platform limitations and growth priorities.

Blueprint

We define information architecture, migration logic, app requirements and priority customer journeys.

Design & build

We create the UI system, build the Shopify theme and configure flexible sections for the team.

Launch & optimise

We QA, launch, monitor and recommend the next wave of conversion and campaign improvements.

Proof

Commerce thinking that gives merchants confidence before, during and after launch.

Strategic Shopify work blends brand, product, technology and growth into one connected customer experience.

Brooks Running

“The best ecommerce experiences make product choice feel effortless. 23 Digital’s approach focuses on the moments that help shoppers move from browsing to buying with confidence.”

Retail ecommerce

Natio

“Premium presentation matters in beauty. The strategy, content and shopping journey need to work together so customers feel the brand before they reach checkout.”

Beauty ecommerce

Life-Space Probiotics

“In a considered health category, clarity is everything. The site experience needs to educate quickly, build trust and make product selection feel simple.”

Health ecommerce

Science in Sport

“Campaign traffic only performs when the ecommerce journey is ready for it. Strong merchandising, content and checkout flow make the difference.”

Sports nutrition

Taking Shape

“A fashion store has to inspire and reassure at the same time. Great UX helps customers find the right product and feel confident enough to act.”

Fashion retail

Aussie Disposals

“For larger catalogues, structure is the strategy. Customers should be able to move from need to product choice without friction.”

Outdoor retail

Ready to upgrade your ecommerce platform?

Request an ecommerce growth proposal.

Tell us where your store is today, which platform and ERP systems are involved, and what needs to improve. We will review the opportunity and recommend the strongest next step.

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